SOTHEBY’S INTERNATIONAL REALTY AND THE NEW YOUR TIMES

 

VIEW VIDEO – SOTHEBY’S INTERNATIONAL REALTY AND THE NEW YORK TIMES

 

Every property listed by Steamboat Sotheby’s International Realty benefits from the exclusive relationship between Sotheby’s International Realty and the New York Times. This collaboration provides unrivaled access to a global audience. NYTimes.com receives over 30 million unique visitors each month, and 1.27 million of those visitors worldwide go to the NYTimes.com Real Estate section every month. This provides unparalleled and unmatched exposure for the properties that Steamboat Sotheby’s International Realty represents. 

Sotheby’s International Realty secures exclusive partnership programs with NYTimes.com, such as the Real Estate Slideshow, designed to drive an estimated 12 million media impressions worldwide. This ad unit incorporates properties for sale at the beginning, the mid-point and the end of the slideshow. The placement of the Real Estate Slideshow feature is an enormous driver of traffic to sothebysrealty.com of qualified real estate intendors. This is just one example of the ongoing collaboration between Sotheby’s International Realty and the New York Times.

Since 1851, The New York Times has been dedicated to providing exceptional depth of quality news and information surrounding the most important issues on a local, national and global level. With NYTimes.com now serving over 700 million pages per month, they have successfully applied the same expectations and meticulous standards to the digital world that they continue to do in print. Our exclusive relationship with the New York Times allows us to reach their global audience online.
Steamboat Sotheby’s International Realty understands what it means to truly be an international real estate brand. After all, “International” is our middle name.
“The New York Times and SIR share a lot of similarities. We have a lot of similar brand values, and both brands are known for their integrity and high-quality. They are both at the forefront of their respective areas, and it is really just a perfect match. The audience New York Times attracts each and every day is certainly the audience that’s interested in buyer and selling real estate through Sotheby’s International Realty. I think it’s a perfect match for the two brands.”
— DENISE WARREN, Chief Advertising Officer, NY Times & General Manager NYTimes.com